Why employ promotional products?

Why employ promotional products?

Initially it is important to establish the key promotional products for your business, to establish the most suitable items that fit your company's needs and feature the company name/logo prominently.

Promotional products made easy
Promotional products marketing should fit easily into any promotional budget to compliment and enhance the impact of other advertising. As they can be focussed on targeted audiences this has a spectacular effect on their success. As a tangible item they are certain to remain in use for long periods, thus enabling them to repeat the advertising message time after time without incurring any extra costs. As these gifts are both useful and appealing, they are warmly received as incentives. There are many products available which allows enormous scope in setting up a promotional operation.

The influence of promotional items and gifts
In 1993 a Baylor University study in America found that sales persons who distributed promotional items received 22% more referrals than those who didn't offer free gifts. Also, according to a 1993 Southern Methodist University study, promotional goods produce more sales. Within the food delivery industry, the study found that customers who received promotional products re-ordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotions. A similar 1994 SMU American study of dry cleaning customers discovered that new customers that received promotional products spent 27% more than those who received coupons.

Finally, promotional items are a wonderful way to reward your employees and partners for a job successfully done.


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.