Suitable promotional items for Trade Shows

Suitable promotional items for Trade Shows

Trade Shows are widely used promotion tools which provide companies with the chance to present and show their products. This brings the company's products and potential customers in direct contact with each other. The doctrine behind large scale trade shows is that 'Seeing is Believing.' Effective trade shows promotional items include coupons, premiums and free offers.

Certificates, known as vouchers, offer price reductions to clients for specified items. They perform 2 different functions for the manufacturer. Firstly, they entice the customer to take advantage of the bargain. Secondly, they offer an inducement to the channel for stocking those specified items. So the manufacturer is successful in attracting consumers as well as inducing the channel to stock the merchandise. The vouchers are useful for introducing a new product but, alternatively, for increasing sales on an existing product.

Internationally, manufactuers use gifts and free offers as Trade Show promotional items. Multi product companies will often use a sequence of bargains for promoting a chain of products. For example, they make a free offer of product X, along with the purchase of product Y, then a free offer of product Y along with the purchase of product Z.

Free gifts are also used as promotional items for trade show. Free samples are offered to convince customers to try them out. By offering these free samples to a large part of a fresh market, a company is endeavouring to break into that market. Of course, the limit in using this tool should be that the product is of low unit cost and subject to often repeated purchases. Products which lend themselves to free samples are coffee, soaps, shampoos etc. Top promotional gifts include promotional pens, promotional calendars, promotional mugs, promotional mouse mats, promotional umbrellas, promotional clocks, promotional calculators and promotional attire.


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.