Successful marketing achieved with promotional mugs

Successful marketing achieved with promotional mugs

It never fails to amaze me that a simple thing like a mug can prove to be such a successful and powerful marketing tool. Imprinted with your company details and logo they serve to remind the recipients, be they current or prospective customers, of your products or services.

Getting your company’s advertising into the offices of prospective customers is not easy. How many mail shots find their way straight into the waste paper bin; often dumped there by a secretary they don’t even reach the individual to whom they were addressed. A promotional mug is different. It is a tangible, the recipient gratefully accepts it and this automatically helps to build a rapport between yourself and your client. Simultaneously, you are imparting your company details together with details of any product you may be highlighting. Perfect!

Honour an event with a promotional mug Distribute promotional mugs at a trade show or product launch that actually mark that event. It will serve to remind your customers of you and your products in a positive way. Alternatively, issue promotional mugs with details of a forthcoming event; this will ensure a good attendance for your promotion and instil the date of that promotion in the minds of the recipients.

Entice customers to your shop People everywhere love a ‘freebie’ and promotional mugs have proved time and time again to be one of the very most popular items to receive. So when you place such as a newspaper advertisement, tell the reader he will receive a free mug on presentation of the ad in store. The increase in volume of customers will reflect positively on sales which will go a long way to covering the costs of your mugs. Also, your customers will be taking your details home with them where they will be constantly on display.

Displaying at tradeshows & conferences If you are endeavouring to promote a specific product, then customise your promotional mugs to that product. That way, the people will easily make the association between the article promoted and your company and will be more able to differentiate between your business and all those other businesses that were displaying products that day.

Using your promotional mugs within your own business It is an extremely good idea to give all your employees a promotional mug, imprinted with all details, for use in the office, shop or factory. It sends out a positive message and gives a brilliant initial impression to anybody visiting your premises. An absolute image enhancer!

Finally, it is important to decide on what is best to have imprinted on your promotional mugs. Blue chip companies such as Coca Cola, can just display their logo, and maybe a new product, and be safe in the knowledge that everybody knows it’s them! Most companies are not so easily recognised and I would recommend you display as much info as possible, including your logo, name, contact details and website. Take care that these are presented in such a way so as not to detract from the attractiveness of the mug.


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.