A Promotional Products ‘Handbook’

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A Promotional Products ‘Handbook’

The old adage that 'everybody loves a freebie' is never more relevant than when applied to promotional products. Not only do people love to receive them but the majority of companies love to present them also. They know that it is the best way to reach their targeted audience and, in the case of trade shows and other outside events, an opportunity to interact with potential customs. Promotional products are such splendid ways to get your company message across they are rapidly becoming indispensable! The basic yardstick being, if it can be imprinted with your name logo etc., then it can be a promotional item. The possibilities are endless and you can tailor your choice to exactly fit your target audience requirements.

The evidence is overwhelming that promotional products play a large part in familiarising your company with both existing and potential clients. But choosing the right promotional product for your organisation is the key, you must recognise your target audience and purchase accordingly.

For example, if you were exhibiting at a Wedding Fare it would be safe to assume that mouse mats wouldn't be particularly popular. But caps carrying your logo or even mugs could be very well received as they appeal to a much wider audience than does a mouse mat.

Often I am asked 'If I buy promotional products will the results be immediate?' In some cases the answer to this is very easy, yes. But if you don't automatically see the benefits, don't worry, you will in time. Some promotional items are designed for the long haul, such as desk ornaments that are likely to be around for a very long time and continue to project your company name to a succession of workers.

So the evidence is highly convincing, promotional products play a large part in getting your company remembered and recognised. The key is to understand your target audience and select promotional products accordingly. By leaving a lasting impression on your potential customers, you will have the satisfaction of knowing you have projected your company in the finest way.

Even at this stage you might be wondering what sort of product would be most advantageous. Again, look at your target audience, take into account the industry in which you work, and consider what sort of rapport you wish to establish with your customers. If your aim were to create a short-term association, then probably a standard item such as a key ring, pen or a mouse mat would suffice. But if you want to create a lasting impression, spend some time researching the subject. Know your customer profile, put yourself in their position and think what you would like to receive. Obviously it cannot be too personalised as one client might be a golfing fanatic and be overjoyed to receive a customised bag, but another client may be far more interested in football and prefer something soccer orientated. But maybe both clients would appreciate a leather holdall or maybe a crystal paperweight. If you are targeting individual clients, then you can afford to be more personal when choosing a gift and this will guarantee their satisfaction.

When you are deciding your promotional gifts policy, it is a good idea to consult your staff. They are the people who are dealing with clients on a day-to-day basis and would be able to give you excellent feedback into the basic customer psyche. They are in the best position to give an honest appraisal of which products would be most suited to your clients and this will ultimately save you time and money by avoiding making the wrong choices. It is also essential to bear in mind that customisation of your products will usually take up to 15 working days from placing an order. Therefore, ensure you allow plenty of time when organising a specific event.

Finally, what has the foregoing taught us about promotional products? That promotional products can help companies far beyond hitherto held expectations! Know your industry and pinpoint accurately your target audience. Encourage your employees' participation in deciding your promotional products campaign; their opinions are essential as they know the clients better than anyone. Plan well ahead and allow at least 2 weeks for production. Factoring all these things into your strategy will ensure you choose well and enjoy successful promotions.

We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.