Promotional gifts can be a marketing aid

Promotional gifts can be a marketing aid

Many businesses have come to realise the power of promotional gifts and regularly set aside a percentage of their advertising budget for this purpose. This will vary from company to company and from season to season.

It is important to remember that recurring orders from regular customers are the foundation of most businesses and to recognise this by offering promotional gifts to these loyal customers will be greatly appreciated.

Direct mail is an effective and inexpensive way to distribute promotional gifts. You can send items that are cost effective like a pen, letter opener, key ring etc. Ensure that your business logo, name and phone number are clearly printed on the gift.

If you are conducting a general sales campaign, then offer a free gift for the first 100 orders received. Alternatively, if you are running a newspaper advertising campaign, then include a voucher that entitles the user to a free item on production of the voucher.

Another option is to present your client with a thoughtful gift and, at the same time, ask him for a referral. You could well be pleased with the response! There are various gift ideas available to you and you will be in the customer’ mind long after you have gone.

Giving a promotional gift to a client will earn respect and as a consequence he is likely to favour you over a competitor when awarding contracts.

Always bear in mind it is essential to have your details on each product you give out and you will reap the benefit for a long while after your campaign has finished. Your client will always be reminded of who sent the gift and your company name will be kept to the fore!


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.