Kick Your Sales into Overdrive - Promotional Products Strategies for Auto Garages

Kick Your Sales into Overdrive - Promotional Products Strategies for Auto Garages

Are you looking for unique ways to promote sales of services and products at your auto garage? Prices and service are important, but promotional products can give you the edge over your competition in many different ways. Promotional products can help foster customer loyalty, express your appreciation to your customers, offer incentives for various services and increase your sales.

Market research shows that marketing promotions that include promotional products have a far higher rate of effectiveness than adverts on their own. If you're tired of spending money to run advertisements in your local newspaper or radio stations and getting little response, why not try a different strategy that includes promotional products as incentives, rewards and reminders?

There are many typical promotional products that can be used to publicize your garage and increase customer loyalty. One of the keys to making a promotional strategy effective is to tie the promotional product into the product or service that you're trying to sell. If you're looking to increase sales on a brand of tires, for instance, you might include a tire gauge with each set of that brand of tires that you sell. Print your garage name and telephone number on the gauge, and you'll have an ideal promotional item that will remind your customers of you every time they check the air in their tires.

Along the same lines, you might try this strategy used by one local garage. Whenever their mechanics do a full auto tuneup or an oil change, they hand out a handy memo pad with attached pen that mounts on the dash of the car. The plastic area of the pad holder is printed with the name and telephone number of the garage. On the cardboard backing of the replaceable notepad, the mechanic makes a note of the date of service and the recommended date of next service. When the owner brings the car back again for a follow-up service, the mechanic replaces the pad with a new one and the new dates.

There are many other types of promotions that you might use to publicize your business and increase sales. If your auto garage is also a filling station, for instance, you can encourage your customers to fill up more often by giving out a free incentive gift with every fill up. Change the incentive product every few months so that there's always a new item that your customers will be eager to earn by filling up their tanks. If you also have a snack shop or sell coffee to drivers, offer travel mugs with your name and logo on them.

Don't forget the standard promotional gifts, though. Some traditional uses of promotional products are have become traditional because they are so effective. One of the most traditional - and effective - promotional products for your filling station or auto garage is a promotional calendar. Choose a calendar that your customers will find useful and unique enough to hang on their office wall or carry with them in their pockets, and you'll put your name and contact information where your customers will see them every day.

We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.