Embroidered promotional clothing

Embroidered promotional clothing

If your company is thinking of investing in embroidered corporate clothing there are many factiors to be taken into account. Employing highly trained personnel to carry out this very skilful work. Using digitising fashioned purposely for the kind of garments that are to be embroidered and to work closely with an experienced digitizer who is au fait with the functions and capabilities of embroidery equipment. Also, it is essential to work with a quality garment.

The size of your logo design
The following considerations have to be taken into account when deciding on the size of your design:

1. Where to place your design
2. The impact you are striving for
3. The type of garment you are having embroidered
4. The cost that is governed by the stitch count (more of which later)

The quality of the garments you intend customising
Whenever you purchase corporate clothing your brand image is at stake unless you ensure the quality of the selected items is uppermost in your decision. For example, if you compare a low-cost polo shirt with a medium to high-end polo shirt, the comparisons are soon obvious. The better quality item will have double stitching, neat seams and quality cuffs and collars. Most importantly, the material will be more durable. For a little more than a 10% to 20% extra outlay, you can purchase the quality item that will symbolize your business. Your customers and employees will take more pleasure in wearing them and consequently will wear them more often and your company will receive more advertising exposure. With a poor quality garment the thread density will not survive thousands of needle incisions in a small area and the embroidery will ultimately unravel. Low quality material is renowned for ‘buckling’ around the embroidered area once it has been washed. Buckling can also be a result of poor embroidery procedures too. It is important that you consult the professionals if your brand image is important to you. We at YesGifts are here to help and advise.

Colour selection
It is wise to choose a contrasting colour to emphasise your product. Research has proved that bright primary colours work to make a customer feel excited and energetic, whilst pastels such as a soft blue, induce a feeling of relaxation in people. It depends on your aim but think wisely before deciding.

When you have decided on your corporate colours it is a good plan to stick with them as it supports the company image the more well known it becomes. If you choose contrasting colours such as blue & red, black & white, your logo will be more prominent but that is not always the solution. To keep your product attractive choose colours that harmonize with each other, such as a deep bottle green and a paler green or even white. Try to find a combination that is unusual without being unattractive. Once this has been decided, if you have a strong company image based on your logo, it is important to stick with your chosen colours for all your promotional products and promotional products purchases.

The human factor
Your embroidered design can only be as good as the operator running the machines. Even in this advanced world, embroidery is still very much human controlled. For example, all garments are hooped in some way to mount them on the embroidery machines. This hooping method determines the precise situation of your logo and is completely manual. The skill of the machine operator is, therefore, essential in this procedure.

How to work out your embroidery stitch count
Having the ability to calculate a general stitch count will arm you with the required information to choose between various logo choices. The basic rule of thumb says to estimate 1500 to 2000 stitches per square inch. This rule is applicable to one layer stitching only and several layers will require extra stitches. Estimating the stitch count of text is more complex. Lettering stitch counts vary according to font style and the size of the letters. For example: the text ‘XYZ Construction’ half an inch high (width is determined by the height and font) will range between 3000 to 4000 stitches. A 2" tall ‘White Rabbit’ logo, with text such as ‘Rabbit Ornament Products’ ranges from 11000 to 12000 stitches. If your logo is intended for a full jacket back, the range of your stitch estimate will increase. You can consider that 10 letters of 3 inch tall text ranges from 20000 to 30000 stitches.

Where to place your embroidered logo
Traditionally, the most common position for embroidered logos on corporate garments is on the left chest, with an optional personalisation on the right chest. A popular position for polo shirts is to embroider the left sleeve about one inch above the cuff. If you are looking to create a garment that is stylish and modern, placing your logo on the back of the item, just below the collar, is very effective. Many businesses associated with sport employ this placement.

Jackets are a popular promotional item; the backs can be fully embroidered as well as the left chest. This facilitates the item being seen from both the front and the rear. If you are looking for an elegant and stylish item, then try placing the logo either on the cuff of a long sleeved shirt or maybe the collar of a dress shirt. Now that the fashion is for men to wear their shirts outside their trousers, a small embroidered logo works well at the bottom of one of the shirttails.

Embroidered caps are a popular choice and, traditionally, they are embroidered on the front in the centre. If your design is less than 3000 stitches, an alternative position is on the side of the hat.

To conclude
Hopefully, having digested the foregoing you will realise the importance of ordering your embroidered garments from a highly specialised and experienced promotional garments supplier. We at YesGifts can guarantee a specialist service that employs high quality embroidery workers to fulfil your requirements.

Keep your designs straightforward, only use quality garments and wisely choose colours that complement each other.


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.