Despatching promotional items by Direct Mail

Despatching promotional items by Direct Mail

As we are all fully aware, often from personal experience, direct mail very often ends up in the bin and is usually not even opened! So you do need to ensure your mailings stand out from the rest and are not automatically considered to be ‘junk’ mail.

The best way is to include with your mail a promotional gift, branded of course with your personal logo, name and telephone number. The gift needs to be tangible enough for the recipient to be aware of its existence but small enough to fit into an average letterbox. Check with the Post Office to ensure that the packaging is suitable for your gift and bear in mind that since the new postal regulations came into force, the price of your package is governed not just by weight but the size of the envelope. Free promotional gifts will create feelings of gratitude among recipients, but not if they have to make a special trip to the Sorting Office, as either the package won’t fit through the letterbox or insufficient stamps have been affixed!

Direct mail is an efficient and inexpensive way to distribute promotional gifts. You can send items that are cost effective, like a pen, letter opener or a key ring. Ensure that your business logo, name and telephone number are imprinted on the gift.

Promotional gifts are extremely successful in imprinting a business’s name and message into the recipient’s memory. If, for example, a stationery order needs to be placed, he is far more likely to ring the company whose promotional mug is lying on the desk, than to look up another stationery supplier in the telephone book.

Deciding to include a free promotional item in a direct mail shot will virtually ensure you mail is opened and read, your targeted recipient will feel pleasure in receiving a gift, you will have engendered more interest, more customer loyalty and, furthermore, higher sales.


We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.